I design digital experiences
that delight and inspire people.

Sam joined the Founding Team at UMA at a critical stage in the growth journey as Head of Design. Sam’s depth of expertise in user experience was evident from day one. Combined with his enthusiasm and ‘can-do’ attitude, his human-centred approach to interface design underpinned by his empathy towards UMAs broad range of user personas contributed significantly to a step-change in the maturity of UMA, across mobile and web.

I have no hesitation in recommending Sam and hope to work with him again in the future.

Sam is personable, hard-working, and professional. His technical abilities, creative insights, and UX know-how tangibly elevated the online booking journey for our customers. He helped to change the pace and direction of our Design & Development team, working well with his peers and collaborating across departments as needed. He made some great improvements to our sites and actively engaged the wider team with A-B testing and inclusive feedback surveys. During his time with us, I heard nothing but good feedback about Sam from his teammates and from our CTO. He was an impressive addition to our team and a pleasure to work with; he would be an asset to any business.

Sam possesses excellent technical and creative skills which are required to undertake his work. However, what stands out with Sam, over and above his ability, is his enthusiasm, drive and motivation to get the job done and add value. Sam was very well liked by the marketing team and everyone across the company.